PinnedGauri ApteMy Workflow Methodology as a Professional Script WriterWriting a script is a complicated task. Each writer has their own, tried and tested method of writing. Here’s mine.3 min read·Jul 18, 2021----
Gauri ApteThings to do before you attend a conference and while you’re on floorPreparing for a conference requires careful planning and organization to ensure that you make the most of your experience.4 min read·Feb 23, 2024----
Gauri ApteThe Power of Offline Events: Why Conferences are Essential for Business DevelopmentIn today’s digitally-driven world, conferences become a way to create meaningful connections.6 min read·Feb 21, 2024----
Gauri ApteThe Power of Video Marketing: Trends, Strategies, and Real-Life Success StoriesIn today’s digital landscape, where attention spans are shrinking and competition is fierce, video marketing has emerged in dominence.5 min read·Feb 17, 2024----
Gauri ApteGoPro’s User-Generated Content StrategyGoPro’s meteoric rise is its innovative user-generated content (UGC) strategy.3 min read·Feb 15, 2024----
Gauri ApteThe Dollar Shave Club Phenomenon: Videos with Humor and AuthenticityWith its witty and memorable marketing approach, DSC disrupted the traditional razor industry, amassing millions of views overnight.3 min read·Feb 14, 2024----
Gauri ApteAirbnb’s “Live There” Campaign: Video Marketing at it’s BestAt the heart of Airbnb’s success lies its innovative marketing strategies, with the “Live There” campaign standing out as an example.4 min read·Feb 13, 2024----
Gauri ApteA Deep Dive into Crafting a Platform-Wise Content Strategy for a Pet-Centric App — Case StudyI aim to illustrate how this approach can drive user engagement and establish the app as a leading authority in the digital pet care era.4 min read·Feb 12, 2024----
Gauri ApteCrafting an Effective SEO Strategy for for a Pet Care Application— Case StudyMy case study delves into the meticulous process of crafting and executing an SEO strategy for the app’s website3 min read·Feb 5, 2024----
Gauri ApteOff-Beat Advertising Ideas Redefining 2023Navigating the Creative Frontiers of Advertising with Data-Driven Innovations5 min read·Jan 29, 2024----
