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Gauri Apte

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My Workflow Methodology as a Professional Script Writer

Writing a script is a complicated task. Each writer has their own, tried and tested method of writing. Here’s mine.

Jul 18, 2021

My Workflow Methodology as a Professional Script Writer

Jul 18, 2021

Things to do before you attend a conference and while you’re on floor

Preparing for a conference requires careful planning and organization to ensure that you make the most of your experience.

Feb 23, 2024

Feb 23, 2024

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The Power of Offline Events: Why Conferences are Essential for Business Development

In today’s digitally-driven world, conferences become a way to create meaningful connections.

Feb 21, 2024

The Power of Offline Events: Why Conferences are Essential for Business Development

Feb 21, 2024

The Power of Video Marketing: Trends, Strategies, and Real-Life Success Stories

In today’s digital landscape, where attention spans are shrinking and competition is fierce, video marketing has emerged in dominence.

Feb 17, 2024

The Power of Video Marketing: Trends, Strategies, and Real-Life Success Stories

Feb 17, 2024

GoPro’s User-Generated Content Strategy

GoPro’s meteoric rise is its innovative user-generated content (UGC) strategy.

Feb 15, 2024

GoPro’s User-Generated Content Strategy

Feb 15, 2024

The Dollar Shave Club Phenomenon: Videos with Humor and Authenticity

With its witty and memorable marketing approach, DSC disrupted the traditional razor industry, amassing millions of views overnight.

Feb 14, 2024

The Dollar Shave Club Phenomenon: Videos with Humor and Authenticity

Feb 14, 2024

Airbnb’s “Live There” Campaign: Video Marketing at it’s Best

At the heart of Airbnb’s success lies its innovative marketing strategies, with the “Live There” campaign standing out as an example.

Feb 13, 2024

Airbnb’s “Live There” Campaign: Video Marketing at it’s Best

Feb 13, 2024

A Deep Dive into Crafting a Platform-Wise Content Strategy for a Pet-Centric App — Case Study

I aim to illustrate how this approach can drive user engagement and establish the app as a leading authority in the digital pet care era.

Feb 12, 2024

A Deep Dive into Crafting a Platform-Wise Content Strategy for a Pet-Centric App — Case Study

Feb 12, 2024

Crafting an Effective SEO Strategy for for a Pet Care Application— Case Study

My case study delves into the meticulous process of crafting and executing an SEO strategy for the app’s website

Feb 5, 2024

Crafting an Effective SEO Strategy for for a Pet Care Application— Case Study

Feb 5, 2024

Off-Beat Advertising Ideas Redefining 2023

Navigating the Creative Frontiers of Advertising with Data-Driven Innovations

Jan 29, 2024

Off-Beat Advertising Ideas Redefining 2023

Jan 29, 2024

Crafting Compelling Ad Copies: A Practical Guide to Boost Your Marketing Game

From Click to Conversion — Navigating the Art of Writing Ads That Sell

Jan 28, 2024

Crafting Compelling Ad Copies: A Practical Guide to Boost Your Marketing Game

Jan 28, 2024

An Exploration of the rise in Demand in Marketing Jobs in the Last 5 Years

Unveiling the Dynamics of Marketing Careers in the Contemporary Job Market

Jan 22, 2024

An Exploration of the rise in Demand in Marketing Jobs in the Last 5 Years

Jan 22, 2024

Understanding the Difference between Marketing and Advertising

Unravel the intricate web between marketing and advertising, explore their differences, and shedding light on how they work.

Jan 13, 2024

Understanding the Difference between Marketing and Advertising

Jan 13, 2024

The Story Behind Coca-Cola’s ‘Share a Coke’ Campaign

Coca-Cola’s “Share a Coke” campaign serves as a testament to the transformative power of personalized marketing.

Jan 13, 2024

The Story Behind Coca-Cola’s ‘Share a Coke’ Campaign

Jan 13, 2024

Unraveling Google AdWords’ Impact on Digital Advertising

The success of Google AdWords transcends mere metrics; it signifies a paradigm shift toward data-driven advertising.

Jan 13, 2024

Unraveling Google AdWords’ Impact on Digital Advertising

Jan 13, 2024

Benefits and Drawbacks of Freelancing

Freelance has some advantages and disadvantages. To get the perfect freelance job, you must be aware of both.

Sep 21, 2022

Benefits and Drawbacks of Freelancing

Sep 21, 2022

Fresh Tips for New Freelancers

Let’s face it — life as a fresh freelance writer isn’t easy. You don’t know the right rates, you don’t know the right clients, most…

Sep 6, 2022

Fresh Tips for New Freelancers

Sep 6, 2022

7 Best Practices in Script Writing

Number 1: Research. I have said it before and I will say it again. Research before you start writing a script.

Aug 24, 2022

7 Best Practices in Script Writing

Aug 24, 2022

Tricks to Write a Great Two Column Screenplay

We talked about the formula to write a good narrative for a video in the last blog — 4 steps to write a great script for your video. This…

Aug 15, 2022

Tricks to Write a Great Two Column Screenplay

Aug 15, 2022

4 Steps to Write a Great Script for Your Video

An explainer video is a short and concise video created using a combination of graphics and footage to convey a message to a targeted…

Aug 8, 2022

4 Steps to Write a Great Script for Your Video

Aug 8, 2022

Gauri Apte

Gauri Apte

Creative Director | Script Writer | Content Curator | Freelancer

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